German Experience of Management in Multimedia Organisations in the Time of Innovation 4.0.

Foto: Vietnamese Delegates

19 delegates from Vietnam TV and the Voice of Vietnam visited Berlin and Potsdam from 28 October until 10 November 2018 on an international study tour organised by dbb akademie GmbH. Photo: © Đặng Mai Phương.

Some of the main topics covered were:

  • Innovation in management
  • Effective communication
  • TV, radio and internet, video on demand
  • Introduction to German TV
  • Similarities and differences: German and Vietnamese TV
  • Introduction to German radio
  • Media and digital Journalism
  • Competition in the German TV market
  • Media Law and Media Policy
  • Transformation from media regulation to media governance

Study tour team members

  • Head: Hans-Joachim Rieger, Director General, dbb akademie GmbH
  • Mary Ann Siara-Decker, Director of International Programmes, dbb akademie GmbH
  • Frauke Heinrich, Training Manager, dbb akademie GmbH

Site visits

  • TV Berlin
  • Deutsche Welle (Germany’s international broadcaster)
  • Rundfunk Berlin-Brandenburg (rbb)
  • Press and Information Office of the German Federal Government
  • ZDF TV station
  • Participation in the audience of the ZDF TV morning news program Morgenmagazin (moma)
  • Federal Agency for Civic Education
  • Radio Alex Berlin
  • Brandenburg Gate Multimedia Museum
  • dbb akademie GmbH